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Shop / Brands / Smartwool

SmartWool was born with comfort in mind. Our founders were New England ski instructors struggling to keep their feet warm. After trying a variety of materials, they rediscovered an age-old classic: wool.


But while these socks may have been warm, they were itchy and shrank. So they worked on a process to make them soft and easy care. SmartWool was born on a simple belief: keeping feet comfortable on the slopes.

But it was a difficult sell. Try as they might, they couldn't initially convince others of the materials merits. No one believed that a wool sock could be anything but itchy. Out of frustration, they finally challenged people to try them. And this simple tactic changed the course of SmartWool forever and pioneered a new market transformation for wool performance products.

The instant people tried them they were awestruck with SmartWool's soft luxurious feel. They were even more surprised that their feet stayed comfortable for extended periods of time in mixed weather conditions. Instead of getting clammy, the SmartWool socks stayed dry, soft and comfortable. The founders then realized that they had to get their socks on as many people as possible to let them speak for themselves.

This created a buzz not unlike the shearing of a sheep. Magazines caught wind of the material and in 1995 Backpacker tested SmartWool against all other comers, awarding it its coveted Editors' Choice award for best hiking sock. The company received the same honor in 1996 for its trekking socks, and won the award yet again for its new base layer line in 1998 before the first product was even shipped.

These awards catapulted SmartWool's Extraordinary Comfort onto more and more feet and bodies. And a funny thing happened once people started trying SmartWool: word about their comfort and performance spread like wildfire. Fueling this was the company's commitment to using only the finest wool in the world: New Zealand merino, which produce the softest, strongest and whitest wool on the planet. The company has built intimate, long-standing relationships with its growers, who are in tune with their land and sheep and have become great partners in growing the best wool possible.

The next step was obvious. Since people enjoyed SmartWool's comfort in its performance socks and base layers, why not make socks they can wear all the time? Since hiking socks don?'t go well with dress slacks, SmartWool launched its everyday-use lifestyle line in 2004, bringing extraordinary comfort to daily life with fun, fashionable designs. Both socks and apparel now enjoy worldwide distribution, satisfying the needs of walkers, runners, skiers, cyclists, climbers, hikers and anyone else who enjoys the comfort and performance the company's founders discovered more than 10 years ago on those cold slopes of New England.

 
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Smartwool SW190 Hiking Medium Crew Kids

by Smartwool

 

$24.95
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Smartwool SW190 Hiking Medium Crew Kids

by Smartwool

 

$24.95
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Smartwool SW114 Hiking Liner Unisex

by Smartwool

 

$24.95
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Smartwool SW705 Hide and Seek Womens

by Smartwool

 

$25.00
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Smartwool SW450 Hike UL Mini Unisex

by Smartwool

 

$29.95
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Smartwool SW776 Secret Sleuth Socks Womens

by Smartwool

 

$29.95
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Smartwool SW365 PhD Running Ultra Light Micro Socks Womens

by Smartwool

 

$34.95
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Smartwool SW363 PhD Running Light Mini Socks Unisex

by Smartwool

 

$34.95
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Smartwool SW362 PhD Running Light Micro Socks Unisex

by Smartwool

 

$34.95
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Smartwool SW331 PhD Outdoor Light Mini Socks Unisex

by Smartwool

 

$34.95
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Smartwool SW360 PhD Running Ultra Light Micro Socks Unisex

by Smartwool

 

$34.95
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Smartwool SW334 PhD Outdoor Light Mini Socks Womens

by Smartwool

 

$34.95
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Smartwool SW360 PhD Running Ultra Light Micro Socks Unisex

by Smartwool

 

$34.95
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Smartwool SW198 Wintersport Stripe Kids

by Smartwool

 

$34.95
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Smartwool SW072 PhD Cycle UL Mini Unisex

by Smartwool

 

$34.95
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Smartwool SW077 PhD Cycle UL Mini Wmns

by Smartwool

 

$34.95
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Smartwool SW367 PhD Running Light Micro Socks Womens

by Smartwool

 

$34.95
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Smartwool SW198 Wintersport Stripe Kids

by Smartwool

 

$34.95
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Smartwool SW358 PhD Outdoor Ultra Light Mini Socks Womens

by Smartwool

 

$34.95
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Smartwool SW061 PhD Running Ultra Light Micro Unisex

by Smartwool

 

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Smartwool SW064 PhD Running Light Micro Unisex

by Smartwool

 

$34.95
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Smartwool SW067 PhD Running Ultra Light Micro Womens

by Smartwool

 

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Smartwool SW069 PhD Running Light Micro Womens

by Smartwool

 

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Smartwool SC685 Tots Split Stripe - Toddlers 2 Pack

by Smartwool

 

$34.95
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Smartwool SW483 Phd Outdoor Ultra Light Micro Socks Unisex

by Smartwool

 

$34.95
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Smartwool SW713 Best Friend - Women’s

by Smartwool

 

$34.95
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Smartwool SW383 PhD Outdoor Ultra Light Mini Unisex

by Smartwool

 

$34.95
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Smartwool SW035 PhD Outdoor Ultra Light Micro

by Smartwool

 

$34.95
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Smartwool SW043 PhD Outdoor Light Mini Unisex

by Smartwool

 

$34.95
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Smartwool SW711 Cable Womens

by Smartwool

 

$34.95
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Smartwool SW717 Margarita Socks Womens

by Smartwool

 

$35.00
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Smartwool SW049 PhD Outdoor Ultra Light Micro Womens

by Smartwool

 

$35.00
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Smartwool SW130 Hiking Medium Crew Socks Unisex

by Smartwool

 

$39.95
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Smartwool SW129 Hiking Light Crew Socks Unisex

by Smartwool

 

$39.95
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Smartwool SW058 PhD Toe Sock Micro Unisex

by Smartwool

 

$39.95
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Smartwool SW915 Classic Rib Socks Mens

by Smartwool

 

$39.95
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Smartwool Bootie Batch Babies

by Smartwool

 

$39.95
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Smartwool SW073 PhD Cycle UL 3/4 Crew Unisex

by Smartwool

 

$39.95
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Smartwool SW293 Hiking Light Crew Socks Womens

by Smartwool

 

$39.95
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Smartwool SW819 Diamond Jim Socks Mens

by Smartwool

 

$39.95
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Smartwool SW725 Saturnsphere Socks Womens

by Smartwool

 

$39.95
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Smartwool SW294 Hiking Medium Crew Socks Womens

by Smartwool

 

$39.95
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Smartwool SW495 Ski Racer Kids Boys

by Smartwool

 

$39.95
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Smartwool SW040 PhD Outdoor Ultra Light Mini Unisex

by Smartwool

 

$39.95
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Smartwool SW050 PhD Outdoor Ultra Light Mini

by Smartwool

 

$39.95
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Smartwool SW490 Toe Sock Merino Micro Unisex

by Smartwool

 

$39.95
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Smartwool SW722 Saturnsphere Toe Sock Womens

by Smartwool

 

$39.95
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Smartwool SW054 PhD Outdoor Light Crew Womens

by Smartwool

 

$39.95
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Smartwool SW490 Toe Sock Merino Micro Unisex

by Smartwool

 

$39.95
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Smartwool SW495 Ski Racer Kids

by Smartwool

 

$39.95
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Smartwool SW332 PhD Outdoor Light Crew Mens

by Smartwool

 

$39.95
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Smartwool SW568 Basic Kneehigh Womens

by Smartwool

 

$39.95
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Smartwool SW338 PhD Ski Light Socks Unisex

by Smartwool

 

$44.95
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Smartwool SW131 Trekking Heavy Crew Unisex

by Smartwool

 

$44.95
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Smartwool Reversible Training Beanie Unisex DELETED COLOURS ON SALE!

by Smartwool

 

was $45.00

$29.95
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Smartwool Cuffed Beanie DELETED COLOURS ON SALE

by Smartwool

 

was $45.00

$29.95
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Smartwool Neck Gaiter

by Smartwool

 

$49.95
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Smartwool SW345 PhD Snowboard Light Socks Unisex

by Smartwool

 

$49.95
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Smartwool SW347 PhD Snowboard Light Socks Womens

by Smartwool

 

$49.95
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Smartwool SW348 PhD Snowboard Medium Socks Womens

by Smartwool

 

$49.95
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Smartwool SW337 PhD Ski Racer Socks Unisex

by Smartwool

 

$49.95
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Smartwool SW339 PhD Ski Medium Socks Unisex

by Smartwool

 

$49.95
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Smartwool SW341 PhD Ski Medium Socks Womens

by Smartwool

 

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Smartwool SW346 PhD Snowboard Medium Unisex

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$49.95
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Smartwool SW346 PhD Snowboard Medium Unisex

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Smartwool SW547 Sassy Split Stripe Womens

by Smartwool

 

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Smartwool Reversible Training Beanie Unisex DELETED COLOURS ON SALE!

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was $49.95

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Smartwool SW594 Arabica Stripe Womens

by Smartwool

 

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Smartwool SL740 NTS Microweight V-Neck Mens

by Smartwool

 

$99.95
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Smartwool Microweight Tee Mens

by Smartwool

 

was $99.95

$69.95
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Smartwool SF133 Modern Crew Tee Womens

by Smartwool

 

$99.95
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Smartwool SN401 NTS Microweight Crew Womens

by Smartwool

 

$109.95
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Smartwool SF135 Flight Modern Crew Tee Womens

by Smartwool

 

$119.95
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Smartwool SF902 Mountain Script Tee Mens

by Smartwool

 

$119.95
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Smartwool SF904 Logo Stripe Tee Mens

by Smartwool

 

was $119.95

$89.95
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Smartwool SN402 NTS Microweight Zip T Womens

by Smartwool

 

$129.95
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Smartwool SL627 NTS Lightweight Crew Mens

by Smartwool

 

$139.95
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Smartwool Lightweight V Womens

by Smartwool

 

$139.95
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Smartwool Lightweight Crew Womens

by Smartwool

 

$139.95
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Smartwool SF138 3/4 Sleeve Henley Womens

by Smartwool

 

$149.95
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Smartwool SL629 NTS Lightweight Zip T Mens

by Smartwool

 

$159.95
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Smartwool SL233 NTS Lightweight Zip T Womens

by Smartwool

 

$159.95
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Smartwool SS221 NTS Midweight Zip T Womens

by Smartwool

 

$159.95
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Smartwool NTS Midweight Pattern Crew Womens

by Smartwool

 

$159.95
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Smartwool SS226 NTS Midweight Pattern Crew Womens

by Smartwool

 

$169.95
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Smartwool SS603 NTS Midweight Zip T Mens

by Smartwool

 

$179.95
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Smartwool SF140 Long Sleeve Cowl Neck Top Womens

by Smartwool

 

$179.95
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Smartwool SO106 Cortina Hoody Womens

by Smartwool

 

$189.95
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Smartwool SL301 NTS Lightweight Hoody Womens

by Smartwool

 

$189.95
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Smartwool SS218 NTS Midweight Funnel Zip Womens

by Smartwool

 

$199.95
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Smartwool PhD HyFi Pant Womens

by Smartwool

 

$229.00
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SmartWool SP610 TML Light Full-Zip Mens HURRY LIMITED STOCK

by Smartwool

 

was $249.00

$189.00
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SmartWool SP210 TML Light Full-Zip Wmns HURRY LIMITED STOCK

by Smartwool

 

was $249.00

$189.00
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Smartwool SP603 PhD HyFi Vest Mens

by Smartwool

 

$249.00
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Smartwool SR602 SportKnit Half Zip Mens

by Smartwool

 

$249.00
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Smartwool TML Mid Full-Zip Hoody Womens

by Smartwool

 

$299.00
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Smartwool SR220 SportKnit Full Zip Womens

by Smartwool

 

$299.00
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Smartwool SP620 PhD HyFi Full Zip Mens

by Smartwool

 

$339.00
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Smartwool SP221 PhD SmartLoft Divide Full Zip Zip Womens

by Smartwool

 

$369.00
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