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SmartWool was born with comfort in mind. Our founders were New England ski instructors struggling to keep their feet warm. After trying a variety of materials, they rediscovered an age-old classic: wool.


But while these socks may have been warm, they were itchy and shrank. So they worked on a process to make them soft and easy care. SmartWool was born on a simple belief: keeping feet comfortable on the slopes.

But it was a difficult sell. Try as they might, they couldn't initially convince others of the materials merits. No one believed that a wool sock could be anything but itchy. Out of frustration, they finally challenged people to try them. And this simple tactic changed the course of SmartWool forever and pioneered a new market transformation for wool performance products.

The instant people tried them they were awestruck with SmartWool's soft luxurious feel. They were even more surprised that their feet stayed comfortable for extended periods of time in mixed weather conditions. Instead of getting clammy, the SmartWool socks stayed dry, soft and comfortable. The founders then realized that they had to get their socks on as many people as possible to let them speak for themselves.

This created a buzz not unlike the shearing of a sheep. Magazines caught wind of the material and in 1995 Backpacker tested SmartWool against all other comers, awarding it its coveted Editors' Choice award for best hiking sock. The company received the same honor in 1996 for its trekking socks, and won the award yet again for its new base layer line in 1998 before the first product was even shipped.

These awards catapulted SmartWool's Extraordinary Comfort onto more and more feet and bodies. And a funny thing happened once people started trying SmartWool: word about their comfort and performance spread like wildfire. Fueling this was the company's commitment to using only the finest wool in the world: New Zealand merino, which produce the softest, strongest and whitest wool on the planet. The company has built intimate, long-standing relationships with its growers, who are in tune with their land and sheep and have become great partners in growing the best wool possible.

The next step was obvious. Since people enjoyed SmartWool's comfort in its performance socks and base layers, why not make socks they can wear all the time? Since hiking socks don?'t go well with dress slacks, SmartWool launched its everyday-use lifestyle line in 2004, bringing extraordinary comfort to daily life with fun, fashionable designs. Both socks and apparel now enjoy worldwide distribution, satisfying the needs of walkers, runners, skiers, cyclists, climbers, hikers and anyone else who enjoys the comfort and performance the company's founders discovered more than 10 years ago on those cold slopes of New England.

 
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Smartwool Yipes Stripes Socks Womens

by Smartwool

 

$29.95
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Smartwool Hide and Sleek Socks Womens

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Smartwool SideKick Stripe Socks Womens

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Smartwool Hide and Seek Socks

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Smartwool Secret Sleuth Socks Womens

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Smartwool Peek a Dot Socks Womens

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$29.95
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Smartwool PhD Running Ultra Light Micro Socks Womens

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$34.95
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Smartwool PhD Running Light Mini Socks Unisex

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$34.95
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Smartwool PhD Running Light Micro Socks Unisex

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$34.95
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Smartwool PhD Running Ultra Light Micro Socks Unisex

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$34.95
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Smartwool PhD Outdoor Light Mini Socks Womens

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$34.95
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Smartwool PhD Running Ultra Light Micro Socks Unisex

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$34.95
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Smartwool Phd Outdoor Light Micro Socks Unisex

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$34.95
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Smartwool Phd Outdoor Ultra Light Micro Socks Unisex

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$34.95
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Smartwool PhD Running Light Micro Socks Womens

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$34.95
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Smartwool PhD Running Light Mini Socks Womens

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$34.95
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Smartwool PhD Outdoor Ultra Light Mini Socks Womens

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$34.95
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Smartwool Phd Outdoor Ultra Light Micro Socks Unisex

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$34.95
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Smartwool Margarita Socks Womens

by Smartwool

 

$35.00
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Smartwool Hiking Ultra Light Crew Socks Womens

by Smartwool

 

$35.00
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Smartwool Hiking Medium Crew Socks Unisex

by Smartwool

 

$39.95
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Smartwool Hiking Light Crew Socks Unisex

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$39.95
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Smartwool PhD Outdoor Light Mini Socks Unisex

by Smartwool

 

$39.95
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Smartwool PhD Outdoor Light Crew Socks Unisex

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$39.95
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HALF PRICE! While stocks last. Smartwool City Slicker Socks Mens SIze

by Smartwool

 

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$19.95
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Smartwool Classic Rib Socks Mens

by Smartwool

 

$39.95
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Smartwool Bootie Batch Babies

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$39.95
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Smartwool Hiking Light Crew Socks Womens

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$39.95
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Smartwool Diamond Jim Socks Mens

by Smartwool

 

$39.95
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Smartwool Saturn Socks Womens

by Smartwool

 

$39.95
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Smartwool Hiking Medium Crew Socks Womens

by Smartwool

 

$39.95
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Smartwool Ski Racer Kids

by Smartwool

 

$39.95
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Smartwool Ski Racer Kids

by Smartwool

 

$39.95
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Smartwool Toe Sock Merino Micro Unisex

by Smartwool

 

$39.95
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Smartwool New Friend - Toddlers 2 Pack

by Smartwool

 

$39.95
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Smartwool Toe Sock Merino Micro Unisex

by Smartwool

 

$39.95
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Smartwool PhD Ski Ultra Light socks Unisex

by Smartwool

 

$44.95
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Smartwool PhD Ski Light Socks Unisex

by Smartwool

 

$44.95
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Smartwool PhD Ski Light Socks Womens

by Smartwool

 

$44.95
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Smartwool Reversible Training Beanie Unisex

by Smartwool

 

$45.00
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Smartwool Baby Woolys Socks Girls

by Smartwool

 

$45.00
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Smartwool Baby Woolys Socks Boys

by Smartwool

 

$45.00
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Smartwool Cuffed Beanie

by Smartwool

 

$45.00
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Smartwool Neck Gaiter

by Smartwool

 

$49.95
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Smartwool Baby Woolys Booties Boys

by Smartwool

 

$49.95
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Smartwool Baby Woolys Booties Girls

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Smartwool PhD Snowboard Light Socks Unisex

by Smartwool

 

$49.95
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Smartwool PhD Snowboard Light Socks Womens

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Smartwool PhD Snowboard Medium Socks Womens

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$49.95
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Smartwool PhD Ski Racer Socks Unisex

by Smartwool

 

$49.95
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Smartwool PhD Ski Medium Socks Unisex

by Smartwool

 

$49.95
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Smartwool PhD Ski Medium Socks Womens

by Smartwool

 

$49.95
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Smartwool Reversible Training Beanie Unisex

by Smartwool

 

$49.95
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Smartwool Striped The Lid Beanie Unisex

by Smartwool

 

$59.95
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Smartwool Striped Lid Beanie Unisex

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$59.95
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Smartwool Microweight Tee Mens

by Smartwool

 

$99.95
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Smartwool Microweight Crew Womens

by Smartwool

 

$129.95
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Smartwool Lightweight Crew Mens

by Smartwool

 

$139.95
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Smartwool Lightweight V Womens

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$139.95
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Smartwool Lightweight Crew Tee Womens

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$139.95
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Smartwool Lightweight Zip-T Mens

by Smartwool

 

$149.95
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Smartwool Lightweight Zip-T Womens

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$149.95
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Smartwool Microweight Zip T Womens

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$149.95
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Smartwool Midweight Zip T Mens

by Smartwool

 

$159.95
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Smartwool Midweight Zip T Womens

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$159.95
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Smartwool NTS Midweight Pattern Crew Womens

by Smartwool

 

$159.95
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Smartwool Pantoll Half Zip Womens

by Smartwool

 

$189.95
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Smartwool NTS Midweight Funnel Zip Womens

by Smartwool

 

$189.95
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Smartwool TML Light SportKnit Crew Mens

by Smartwool

 

$219.00
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Smartwool TML Light SportKnit Crew Womens

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$219.00
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Smartwool TML Light SportKnit 1/4 Zip Mens

by Smartwool

 

$229.00
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by Smartwool

 

$229.00
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Smartwool TML Light SportKnit Hoody Womens

by Smartwool

 

$239.00
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Smartwool TML Light Full-Zip Womens

by Smartwool

 

$249.00
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